Capture and monetise the value of your
hidden IP; a proven approach
Engineering companies find it hard to differentiate.
Many end up talking about “excellent customer service”, “knowing the industry” and “deep experience” … all of which might be true, but is probably true of your competitors as well. In fact, none of you would be in business if you didn't have these!
Such claims do nothing to help a prospect choose you; you're just another option and you might end up resorting to price reductions to win deals.
If you can't articulate your IP, it has little operational value.
And if you don't articulate it, it has no market value.
CODIFY is a methodology to find unrealised intellectual property that ISN'T in your SOP - and how to turn it into a competitive advantage that supports premium pricing.
We've created a whitepaper to hep you consider the approach.
Download the CODIFY whitepaper
Yes! I need to find our secret sauce and get chosen for our strengths.