Longterm Thinking for Business Success – Podcast
A podcast show for and by business owners.
Each episode will explore how to beat the odds and create a sustainable business and the life we've dreamt of.
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About this Episode
What does it take to move to a new city with zero connections, build a thriving engineering consultancy, and eventually become a company director? In this compelling episode, Derya Horasan shares how he transformed Scientific Fire Services' Sydney office from a two-person operation to a respected team of nine professionals.
Rather than pursuing traditional networking, Derya built relationships with peers at his level who grew alongside him in their careers. His philosophy that "you're only as good as your last report" created a reputation that attracted clients without aggressive marketing.
When you listen, you will appreciate Derya's candid insights about learning to separate emotions from business decisions and the power of declining projects that don't align with company values. His creation of an engineering management structure demonstrates how leadership must evolve as companies grow.
From succession planning challenges to adapting relationship-building for younger generations, this episode offers practical insights for anyone building a sustainable industrial business based on quality, culture, and strategic relationships.
About Rick Merten
Rick Merten is a digital marketing expert and the Founder and MD of InsideOut Group, a marketing consultancy founded 21 years ago which now specializes in embedding fractional Marketing Directors in SMEs to drive strategic, effective, data-driven and replicable marketing results that move marketing from a necessary evil to a profit centre.
We chat with successful SME business owners and entrepreneurs to discuss their journey to create long-term success and explore how to create a sustainable business that provides a life with more freedom to choose how you spend your time.
I’ve spent the last 22 years running my own business and I have learnt the hard way that it takes resilience and determination to succeed. The challenges of managing and running my own business has led me to the question that now drives everything I do – how do we build a life and business that breaks through the hustle and creates sustainable success?
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