I need growth in my engineering business
… and I'm not sure what to do next
Get a Marketing Superhero on your team!
InsideOut Group is the solution that drives your marketing from the inside but integrates support from outside - in an affordable package that's made for SMEs.
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The best thinking comes from inside your business, right?
We embed a fractional marketer inside your business to work alongside you, fully accountably, to drive your growth from the inside out.
They add real fire-power to your team in a way you can afford, and build out a high functioning, effective marketing operation within your business.
At last! Practical solutions to Engineering Growth
Too many SME businesses fail to scale; 98% never break the $5m mark.
Selling skills got your business up and running, but unless you extend beyond the limited reach of salespeople, YOUR GROWTH WILL ALWAYS STALL.
In this competitive world, effective marketing isn't a luxury.
It's the key to success.
But it takes dedicated, specialist skill.
An InsideOut marketer on your executive team is a highly experienced, trusted advisor who provides you with “big business” marketing thinking - on a small business budget.
Engineering businesses tend to hit remarkably similar growth issues. We put all your solutions in this free guide to engineering business growth.
Working exclusively with engineering and industrial businesses, we see common barriers to sustained growth. This has allowed us to test and perfect optimal solutions.
Now we've collected the most common growth challenges AND THEIR SOLUTIONS into an eBook.
It's called 'Unstuck your Growth' and it's freely available on the link below.
Fully supported by our team of experts
Unlike an internal hire, your InsideOut Marketer comes backed by a ready-assembled, multi-skilled team of experts in strategy, digital, creative, social and media that they can bring to bear on your business if there's a need.
The best thinking comes from inside your business, right?
We embed a fractional marketer inside your business to work alongside you, fully accountably, to drive your growth from the inside out.
They add real fire-power to your team in a way you can afford, and build out a high functioning, effective marketing operation within your business.
At last! Practical solutions to Engineering Growth
Too many SME businesses fail to scale; 98% never break the $5m mark.
Selling skills got your business up and running, but unless you extend beyond the limited reach of salespeople, YOUR GROWTH WILL ALWAYS STALL.
In this competitive world, effective marketing isn't a luxury.
It's the key to success.
But it takes dedicated, specialist skill.
An InsideOut marketer on your executive team is a highly experienced, trusted advisor who provides you with “big business” marketing thinking - on a small business budget.
Engineering businesses tend to hit remarkably similar growth issues. We put all your solutions in this free guide to engineering business growth.
Working exclusively with engineering and industrial businesses, we see common barriers to sustained growth. This has allowed us to test and perfect optimal solutions.
Now we've collected the most common growth challenges AND THEIR SOLUTIONS into an eBook.
It's called 'Unstuck your Growth' and it's freely available on the link below.
The best thinking comes from inside your business, right?
Fully supported by our team of experts
Unlike an internal hire, your InsideOut Marketer comes backed by a ready-assembled, multi-skilled team of experts in strategy, digital, creative, social and media that they can bring to bear on your business if there's a need.
Engineering businesses tend to hit remarkably similar growth issues. We put all your solutions in one place.
Get your guide to engineering growth here
How does it work?
Proven in multiple engineering, industrial and technical SME businesses, our unique approach delivers results. Explore it here.
Our structured, collaborative process extracts, analyses and prioritises critical marketing inputs which we craft into the clear, well-articulated, actionable and comprehensive Blueprint you need to meet your business objectives.
This plan is offered on a subsidised fixed fee. On completion, we put forward your InsideOut Marketing Manager to drive its implementation - or you can make other arrangements if you prefer. Either way, you'll have a great plan to work off.
We agree with you how much time and what essential skills you'll need from your marketer and present the perfect person for the role.
You'll pay a fixed monthly fee for an agreed period. After a minimum of just three months, if you're not comfortable, you're not locked in.
Your marketer joins your team, rolls up the sleeves and gets on with driving the business forward - working with you and your team. They'll set up all the necessary administrative processes, guide the strategy, advise and report to your executive and manage the execution of the Blueprint.
Any external specialist services will be quoted and approved by you. We're happy to maintain your existing suppliers if you have them - but we'll assess their effectiveness and value. If they're under-performing we'll agree with you whether we drive them harder or replace them.
Marketing needs to be constantly adjusted as data comes to hand. Your manager will ensure the right data is being collected and use it to guide your marketing activity towards success, building on what performs best, making every dollar work harder. You'll get full transparency and reporting across every aspect - in as much detail as you want.
"Effective? You bet!"
What do clients think about InsideOut Group?
Solution Phases
How we add serious horsepower to your business
The InsideOut Group Service module is broken into two phases.
Solution Phases
PHASE 01.
Marketing Blueprint;
professional strategic planning phase
We don't impose strategy on a business, we know how to draw from within it. We'll bring clarity to your most powerful competitive advantage and focus it to appeal most persuasively to your target market.
Our head of strategy works closely with you and collaborates with your team through the critical planning phase, supported by the senior marketer we think most likely to become the person we'd embed for you.
The Marketing Blueprint is a fixed fee item but we share the risk by subsidising the cost of building it - your fee covers 70 to 80% of the time we generally spend.
A period of immersive research and insight gathering looking at your business, your sector and your competitors.
We'll have a 'fireside chat' with your key stakeholders to collect the personal wisdom and insight that's rarely documented anywhere.
We run two consensus-oriented sessions with your key team. From this we extract the strategy and plan.
We develop your Marketing Blueprint, a comprehensive document that provides the necessary foundations of good brand and marketing planning including:
- Brand strategy and value proposition
- Objectives and measurement (metrics)
- The target market - in depth
- Our positioning compared to the competitors
- Where we will be seen (channels we will use)
- When we will be seen (tactical activity plan)
- What we will say (content and key messages)
- What we need to spend (budget)
- Tools, processes and materials
- Governance and administration
We take you through the plan and discuss it and amend to your satisfaction.
Once your Blueprint is complete, you decide whether you want to retain your InsideOut Group Marketer to implement it, or go down another track.
Solution Phases
PHASE 02.
Implementation;
delivery of the plan
The marketing plan has identified the appropriate channels, resources, propositions and more. Now it needs to be turned into reality – on time and on budget.
This process is highly variable depending on business needs; it can involve some or all the below:
Manage timelines and budgets to ensure plan is successfully delivered.
Produce the materials, calling on InsideOut Group's specialist team resources as needed. Components may include:
- Brand development
- Social and content strategy
- Search advertising and optimization
- Email marketing
- Media planning and buying
- Design and production
- Copywriting
- Photography, video, illustration etc
- Database management
Staying close to your business performance, responding rapidly and tweaking for success:
- Weekly WIP meeting - face-to-face and on the phone
- Monthly monitoring and reporting
- Quarterly reviews, benchmarking and objective setting
- Annual plan updates
Yes, all this needs strong, capable hands and that's where your InsideOut Group Marketing Manager comes in. He or she will take responsibility for execution and effectiveness, meeting with and reporting to you on an agreed basis.
SOLUTIONS PHASES
How we add serious horsepower to your business.
The InsideOut Group Service module
is broken into two phases.
PHASE 01.
Marketing Blueprint;
professional strategic planning phase
We don't impose strategy on a business, we know how to draw from within it. We'll bring clarity to your most powerful competitive advantage and focus it to appeal most persuasively to your target market.
Our head of strategy works closely with you and collaborates with your team through the critical planning phase, supported by the senior marketer we think most likely to become the person we'd embed for you.
The Marketing Blueprint is a fixed fee item but we share the risk by subsidising the cost of building it - your fee covers 70 to 80% of the time we generally spend.
A period of immersive research and insight gathering looking at your business, your sector and your competitors.
We'll have a 'fireside chat' with your key stakeholders to collect the personal wisdom and insight that's rarely documented anywhere.
We run two consensus-oriented sessions with your key team. From this we extract the strategy and plan.
We develop your Marketing Blueprint, a comprehensive document that provides the necessary foundations of good brand and marketing planning including:
- Brand strategy and value proposition
- Objectives and measurement (metrics)
- The target market - in depth
- Our positioning compared to the competitors
- Where we will be seen (channels we will use)
- When we will be seen (tactical activity plan)
- What we will say (content and key messages)
- What we need to spend (budget)
- Tools, processes and materials
- Governance and administration
We take you through the plan and discuss it and amend to your satisfaction.
Once your Blueprint is complete, you decide whether you want to retain your InsideOut Group Marketer to implement it, or go down another track.
PHASE 02.
Implementation;
delivery of the plan
The marketing plan has identified the appropriate channels, resources, propositions and more. Now it needs to be turned into reality - on time and on budget.
This process is highly variable depending on business needs; it can involve some or all the below:
Manage timelines and budgets to ensure plan is successfully delivered.
Produce the materials, calling on InsideOut Group's specialist team resources as needed. Components may include:
- Brand development
- Social and content strategy
- Search advertising and optimization
- Email marketing
- Media planning and buying
- Design and production
- Copywriting
- Photography, video, illustration etc
- Database management
Staying close to your business performance, responding rapidly and tweaking for success:
- Weekly WIP meeting - face-to-face and on the phone
- Monthly monitoring and reporting
- Quarterly reviews, benchmarking and objective setting
- Annual plan updates
Yes, all this needs strong, capable hands and that's where your InsideOut Group Marketing Manager comes in. He or she will take responsibility for execution and effectiveness, meeting with and reporting to you on an agreed basis.
Why do we put so much emphasis
on strategic blueprint branding?
Today’s marketing world can be overwhelming. Channels, tools and tactics have exploded from dozens to literally hundreds, and now strategy is as much what not to do, as what to do.
A business without a well-articulated strategy is like an orchestra without a conductor – individual interpretations are played at cross purposes and the result is a mess. This is the case in most SMEs.
Our Strategic Blueprint identifies your sustainable value proposition and delivers a shared vision, strategy and an actionable plan that your team own and believe in. It will serve your broader business ambition and maximise your opportunities.
Having a great plan focuses your marketing – and your team – on a powerful new future. Clients generally find the process unifying and deeply motivating.
Why do we put so much emphasis
on strategic blueprint branding?
Today’s marketing world can be overwhelming. Channels, tools and tactics have exploded from dozens to literally hundreds, and now strategy is as much what not to do, as what to do.
A business without a well-articulated strategy is like an orchestra without a conductor – individual interpretations are played at cross purposes and the result is a mess. This is the case in most SMEs.
Our Strategic Blueprint identifies your sustainable value proposition and delivers a shared vision, strategy and an actionable plan that your team own and believe in. It will serve your broader business ambition and maximise your opportunities.
Having a great plan focuses your marketing – and your team – on a powerful new future. Clients generally find the process unifying and deeply motivating.