Case Study
Highest annual sales after 12 months of activity
Load Restraint Solutions had a new owner with new aspirations for the business, so we went to work on how to elevate this business above all the noise in the road transport sector.
After developing a strategic blueprint that identified clear competitive advantages, we:
- Embedded a fractional senior marketer into the business to drive growth from the inside
- Developed a big-impact look for the business with a safety theme, applied to the website and collateral
- Identified, segmented and proactively targeted new prospects across the transportation industry with multi-channel outreach
- Improved engagement with existing customers while acquiring new ones
- Elevated credibility by publishing regular research-based articles and posts
The Result
- Highest average monthly sales over 12 months
“This is indefinite for me, I’m really confident with you guys riding shotgun with us .. you’ve all been fantastic”
Dean Nelson, Managing Director
Marketing Performance (January to November 2025):
LinkedIn Performance:
- Posts published: 40+
- Impressions: 10,707
- Unique members reached: 5,296
- Engagement rate: 16.2%
Email Campaign Performance:
- Emails sent: 80
- Total recipients: 57,500+
- Average open rate: 35.3%
SMS Campaign Performance:
- SMS campaigns launched: 1 trial
- SMS click rate (existing clients): 33.3%
- SMS click rate (new clients): 14.3%
Overall Multi-Channel Reach:
- Total unique contacts engaged: 62,854+ (across LinkedIn, EDM, and SMS)
- Total campaign touchpoints: over 120
- Industry-leading engagement across all channels
