Longterm Thinking for Business Success – Podcast

A podcast show for and by business owners.
Each episode will explore how to beat the odds and create a sustainable business and the life we've dreamt of.

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About this Episode

Jason Simms is one of the founders and directors of Blackbook.ai, an Australian company driven by unlocking the true value of organisations through artificial intelligence, automation, and data analytics.

In our conversation, Jason shares the background story of Blackbook.ai, from its humble beginnings as a startup in 2017 to its current position as a medium-sized business with a team of approximately 200 people. He reveals the pivotal investments in systems, people, and processes that have propelled their growth and success.

It hasn't all been smooth sailing. Jason candidly discusses the challenges they faced along the way, including the importance of aligning values and the lessons learned from setbacks.

Discover how these experiences drove positive changes within Blackbook.ai and shaped their approach to client relationships.

Jason explores the importance of strong leadership and the impact of clear communication in expressing the company's vision to the team. He provides insights into how Blackbook.ai guarantees that each team member comprehends their role and the value they offer to clients.

As we wrap up, Jason provides a glimpse into the future, discussing the strategic considerations and priorities for BlackBook.ai in the next one to three years. From expanding geographically to exploring international markets, he reveals the exciting opportunities that lie ahead.

If you're a small business owner looking to harness the potential of AI, automation, and data analytics, this episode is a must-listen. Join us as we dive into the world of long-term thinking and discover practical strategies for business success.

About Rick Merten

Rick Merten is a digital marketing expert and the Founder and MD of InsideOut Group, a marketing consultancy founded 21 years ago which now specializes in embedding fractional Marketing Directors in SMEs to drive strategic, effective, data-driven and replicable marketing results that move marketing from a necessary evil to a profit centre.

We chat with successful SME business owners and entrepreneurs to discuss their journey to create long-term success and explore how to create a sustainable business that provides a life with more freedom to choose how you spend your time.

I’ve spent the last 22 years running my own business and I have learnt the hard way that it takes resilience and determination to succeed. The challenges of managing and running my own business has led me to the question that now drives everything I do – how do we build a life and business that breaks through the hustle and creates sustainable success?

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