InsideOut Group Marketing Pty Ltd. has created this privacy statement to demonstrate its absolute commitment to your privacy.

This document discusses the information gathering and dissemination practices for the website at and for InsideOut Group Marketing.

This statement discloses the privacy practices by which InsideOut Group delivers its services to the marketplace. Knowledge of such practices will empower users to make an informed decision about giving out their personal information.

This policy will help you understand the following:

  • What information our email campaigns gather about you
  • What the email campaigns do with the information they gather
  • Who the email campaigns share the information with

What InsideOut Group Does

InsideOut Group delivers marketing campaigns, email newsletters and product offerings via email for our clients as well as other various online marketing and promotions. In the process of delivering these online marketing services, InsideOut Group recognises the URL that was clicked, and records some information about your computer, such as the browser, operating system and IP address.

In some cases clients provide InsideOut Group  with information about the email recipients such as first name and email address, as well as other profile data. InsideOut Group uses this information for targeting and making the content more relevant and personalised.

Use of Cookies

InsideOut Group uses various Email Service Providers (ESP) to send emails on behalf of our clients. These ESPs use a feature of your browser to set a “cookie” on your computer. This allows us to measure and report the:

  • click through rate on emails delivered,
  • pass-along rate (how many times an email recipient passed along the email to another person, and that person’s email address only), and buy rate (if applicable)

It also allows InsideOut Group to deliver email that is more relevant to the email recipient by tracking all emails sent to a specific email address so that each email recipient is not bombarded by offers.

Cookies, by themselves, cannot be used to find out the identity of any user, as the cookie is stored without any identifiable or encrypted information. If for some reason you would rather not take advantage of the benefits made possible with cookies, most browsers allow you to reject cookies or to choose which cookies to accept on a case-by-case basis.


Access to computer data and files at our chosen ESPs are secured by password protected services. Our network is protected by a firewall designed to prevent unauthorised access.

Unsolicited Commercial Email (UCE) Policy

InsideOut Group refuses to send out Unsolicited Commercial Email (UCE – otherwise know as “spam”) on behalf of our vendors or clients. UCE is email that is sent to a recipient that has not requested that the email be sent to him/her on a one time or repeated basis.

InsideOut Group carefully monitors the mailing lists we receive from clients to ensure the opt-out rate is low and that the amount of replies to email from concerned or dissatisfied recipients (otherwise known as “flames”) is very low (< 0.05% of recipients). When we encounter a high opt-out rate and/or high amount of inbound email, InsideOut Group discontinues the mailing and notifies the client of the high rate of dissatisfaction. We work with our clients to determine whether there is a problem with the offer, the list(s) being used or some other technical problem. If the list is deemed to be not opt-in, the campaign is discontinued until an opt-in list is used, and the list in question is not used again.

Privacy Statement Relevant to our Email Service Providers

In order to deliver best in market service levels and technologies, InsideOut Group utilises the services of selected ESPs who may store database lists from our clients containing email addresses and other demographic information. A client’s list is never shared with any other clients. Confidentiality of the client list is a top priority.

InsideOut Group’s  ESPs can track whether the email recipient supports HTML email in their email client, as well as whether an HTML email message has been opened or previewed.

Information regarding the activity of email recipients is reported only to the client who deployed the email through InsideOut Group. Information about specific email recipients is only shared with the client who owns the list on which the email recipients email address originally appeared.

InsideOut Group does not sell or rent out the mailing list of our clients.

Choice/Opt-Out and Correct/Update

Our website provides users the opportunity to opt-out of receiving communications from InsideOut Group Marketing or changing and modifying information previously provided.

  • You can send email to
  • To change or modify details electronically follow the “Unsubscribe/Update Preferences” link provided in every email deployed by InsideOut Group
  • Call the following telephone number: +61 2 8024 5400

If you have any questions about this privacy statement, the practices of this site, or your dealings with this website, you can contact:

Rick Merten
InsideOut Group Marketing Pty Ltd
Liverpool St,
NSW 2010

Last revised: July, 2022

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