Case Study
Adding take-off fuel to an exciting young business
We’re always excited by the opportunity to work on a fresh, young business, but when it’s breaking new ground in recycling technology, the team is doubly happy!
JRHammer had secured research grants and a couple of foundation clients, enough to give its founder Josh Robinson confidence, but in terms of going to market was a start-up.
So it was time for a Blueprint strategy, marketing plan, professional branding, website and messaging.
We helped Josh nail and articulate the key strengths of his offering: a win-win between the commercial interests of his clients (by optimising the value of their waste) and the environment (by reducing landfill). Then we designed a brand that clearly elevated him above the scrap metal recycling industry … presenting a modern, smart, clean and efficient look.
The market responds – immediately
When we launched the brand and the new website went live, the response was immediate and significant – we were delighted. In the first month alone:
User Growth (visitors) Doubles
- Substantial increase in users: increased 89% from previous month
- New user acquisition jumped significantly: 94% increase
Channels Driving Visitors (source of visitors by channel)
- Organic Search: 74% increase
- Direct Traffic: 66% increase
- Email: 400% increase
- Organic Social: 200% increase
- Referral: 1200% increase
LinkedIn also performed brilliantly with 6x growth in followers in the first six weeks!
Bottom line – plum prospects
It’s not all about numbers, it’s about quality leads. In this same period, we attracted and engaged two major prospects – one a $12bn giant.
Not bad for a (almost) startup’s first month of marketing!
