Longterm Thinking for Business Success – Podcast
A podcast show for and by business owners.
Each episode will explore how to beat the odds and create a sustainable business and the life we've dreamt of.
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About this Episode
What happens when a successful utility engineer trades job security for entrepreneurial freedom? In this compelling episode of Long Term Thinking for Business Success, Jonathan De Carlo reveals how his dream of a relaxed lifestyle business transformed into a thriving engineering consultancy.
After two decades in the utilities sector, Jonathan launched Grid Power Design with visions of three-day weekends. Instead, he discovered the challenging reality of building a specialised engineering firm.
His candid insights about maintaining quality while scaling, innovative approaches to competitor collaboration, and the ongoing struggle to step back from technical work offer valuable lessons for technical professionals considering entrepreneurship.
Learn how Jonathan:
- Built a respected engineering consultancy from scratch
- Developed a unique "mum test" for technical documentation
- Created collaborative relationships with competitors
- Plans to transition from technician to true business leader
This episode is for engineering professionals ready to build their own success stories.
About Rick Merten
Rick Merten is a digital marketing expert and the Founder and MD of InsideOut Group, a marketing consultancy founded 21 years ago which now specializes in embedding fractional Marketing Directors in SMEs to drive strategic, effective, data-driven and replicable marketing results that move marketing from a necessary evil to a profit centre.
We chat with successful SME business owners and entrepreneurs to discuss their journey to create long-term success and explore how to create a sustainable business that provides a life with more freedom to choose how you spend your time.
I’ve spent the last 22 years running my own business and I have learnt the hard way that it takes resilience and determination to succeed. The challenges of managing and running my own business has led me to the question that now drives everything I do – how do we build a life and business that breaks through the hustle and creates sustainable success?
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