Longterm Thinking for Business Success – Podcast
A podcast show for and by business owners.
Each episode will explore how to beat the odds and create a sustainable business and the life we've dreamt of.
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About this Episode
In this episode, Larry Narunsky shares his 28-year history as the technical director and founder of Convergent Water Controls (CWC) and how his company has become a cornerstone of Australia's water treatment industry over the past 28 years.
Larry's story is a testament to the power of technical expertise and strategic business acumen.
After migrating from South Africa with an engineering background, he transformed a small electronic services business into a thriving enterprise that now employs 15 people and serves as a crucial solutions provider in the water treatment sector.
What makes Larry's journey particularly fascinating is how he navigated significant industry changes, including a pivotal moment following a tragic incident at Melbourne Aquarium that reshaped safety standards in cooling tower maintenance.
Throughout our conversation, Larry shares invaluable insights into building a sustainable business alongside his brother, emphasising the importance of clear role division and systematic documentation.
His approach to hiring - prioritising engineering expertise over pure sales experience - has proven instrumental in building lasting client relationships based on technical competence rather than traditional sales tactics.
One of Larry's most compelling aspects of his leadership philosophy is his commitment to systematic processes and quality assurance. Under his guidance, CWC has developed robust internal systems that allow the business to operate efficiently while maintaining high service standards.
The candid discussion about the challenges of stepping back from day-to-day operations and the importance of building a sustainable organisation offers practical wisdom for business owners contemplating their succession planning.
Whether you're an engineering business owner, an industrial sector entrepreneur, or simply interested in building a sustainable business, this episode offers rich insights into the delicate balance of technical excellence, systematic growth, and exceptional customer service.
Join us as Larry shares his journey from a one-man operation to leading a respected player in Australia's water treatment industry.
About Rick Merten
Rick Merten is a digital marketing expert and the Founder and MD of InsideOut Group, a marketing consultancy founded 21 years ago which now specializes in embedding fractional Marketing Directors in SMEs to drive strategic, effective, data-driven and replicable marketing results that move marketing from a necessary evil to a profit centre.
We chat with successful SME business owners and entrepreneurs to discuss their journey to create long-term success and explore how to create a sustainable business that provides a life with more freedom to choose how you spend your time.
I’ve spent the last 22 years running my own business and I have learnt the hard way that it takes resilience and determination to succeed. The challenges of managing and running my own business has led me to the question that now drives everything I do – how do we build a life and business that breaks through the hustle and creates sustainable success?
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