Brand Refresh: Investment or Waste of Money?

Brand Refresh: A-grade Investment or Waste of Money? A brand refresh is like a makeover for your business. Sure, the outward signs of a refresh might include a new logo, tagline, key messages, and even office décor. But there’s much more to it than meets the eye. Businesses often decide to undergo a brand refresh … Continued

If You Don’t Know Your Customers, You’ll Never Know Your Brand

Do you have a customer-centric brand? This may feel like marketing 101, but it’s amazing how many companies define simply having a brand as an excuse for having a brand that truly resonates with customers. Unfortunately, you just can’t expect to compete in today’s marketplace without a clearly defined purpose. So what is understanding your … Continued