August 4, 2023 How understanding an individual person (not just a ‘target market’) will make you more sales. Whatever business you’re in, be it a start-up or a global corporation, the better you understand your target market,...
February 12, 2023 If You Don’t Know Your Customers, You’ll Never Know Your Brand Do you have a customer-centric brand? This may feel like marketing 101, but it’s amazing how many companies define...