For the love of small business.

Running a small business is a bit like having kids. People can tell you about it, and you can prepare all you want. But until you actually do it yourself, you have no idea what your new reality is going to be like. The day-to-day, the unexpected, the highs and lows and the myriad of … Continued

Why Trust Is the Key to Customer Loyalty

It’s Marketing 101: The marketer’s two jobs are customer acquisition and loyalty/retention. When it comes to retention, there’s an often-overlooked factor that plays an over-sized role:TRUST. Trust comes from a relationship and it builds over time, with every interaction and at every touchpoint. Over time, someone’s trust in the complete consumer experience with a merchant … Continued