Could Fewer Customers be the Key to Success for SMEs..?!

More customers, more growth, more profitability – that’s what we’ve all learned to chase, isn’t it..? And yet, they’re often accompanied with more complexity, more hassle, a strain on resources, and if you’re in a service-oriented industry, more time spent with clients that’s difficult to charge for.   Ever heard this one?  “This business would be … Continued

Why do we need a formal marketing strategy?

This was the question posed to us by a new client just a couple of weeks ago, and it caused us to stop and think carefully.   You see, we’ve been doing this for over 20 years now, and we always start with a marketing strategy for an SME. We call it a Blueprint, and we’ve … Continued

Better Marketing: How to fix marketing problems.

The problem with marketing is that you’re dealing with people and the real world. Which means sometimes it’s quite predictable, sometimes you have absolutely no idea what’s going on, and the number of variables is virtually infinite! But don’t worry, over the years we’ve developed an approach to fixing ‘marketing that doesn’t work’ – and we’ll share … Continued

Blue Ocean Strategy and Positioning in Business

When does Brand Positioning become Blue Ocean Strategy?  Competition is fierce and getting worse. You keep working to improve, but it’s almost impossible to get ahead. What do you do?   Do you keep bashing away trying to find a tiny, elusive competitive edge that might evaporate any day, or do you decide to zig while … Continued

For the love of small business.

Running a small business is a bit like having kids. People can tell you about it, and you can prepare all you want. But until you actually do it yourself, you have no idea what your new reality is going to be like. The day-to-day, the unexpected, the highs and lows and the myriad of … Continued

New Approaches to Better Marketing in the Construction Sector

Is marketing in the construction, architecture and civil engineering space different to other industries? Well, yes and no.   Certainly, there are a few differences, characteristics unique to the sector, however many of the fundamentals of B to B marketing strategies apply the same as they would to any other sector. Additionally, the same can be said about the … Continued