June 30, 2025 Unlock the value of your hidden IP: the CODIFY approach Does your business have unrealised intellectual property – and how do you actually turn it into a competitive advantage? ...
April 9, 2025 Are you missing the incredible value of your ‘hidden IP’? If you’re in professional services such as consulting, project management etc, or you sell a commodity product, it can...
November 15, 2024 What is fractional marketing and why B to B companies should consider it now The Rise Of Fractional Marketing Sometimes, an idea is sitting there waiting to be discovered, until finally, circumstances combine...
September 24, 2024 Strategy is like volunteering to wear handcuffs A strategy is about deciding what you’ll do as a business, and just as important, what you won’t do. ...