November 10, 2021 The Seven Secrets of Post Pandemic Marketing Remember the time before home-schooling? Before you spent most of the day looking at colleagues on your PC screen? Before you...
October 26, 2021 What’s the purpose of a brand? And does my brand need a purpose? While the definition of a brand might depend on who you ask … “It’s how you position yourself against your customers.” “It’s your logo.” “It’s...
September 27, 2021 The key to business survival is Business Resilience As a business owner, there’s almost too much that goes into building a resilient business. After all, it’s not just...
September 15, 2021 How do keywords work, what exactly ARE they, and how can they make your marketing better? Keywords are like a crystal ball, no, scratch that, a crystal ball tells you what’s going on in the future. Keywords are more...
August 30, 2021 How do I develop a marketing strategy? In the last blog we explained what a Marketing Strategy actually is. Hint, it’s a tool to help you...
August 6, 2021 What is a marketing strategy, and do I really need one? If you’re confused about marketing strategy and what it actually is, then we can totally understand. We’re marketers and...
July 20, 2021 How to find your killer Customer Value Proposition There’s a Customer Value Proposition lying hidden in your business, and the best person to uncover it is the...
June 11, 2021 Five new product development learnings from Facebook Racing to be first to market with your new product? Take a deep breath and learn from Zuckerberg. His wasn’t the first social media site, but...
June 2, 2021 6 Marketing Essentials for Small and Medium Businesses Getting an effective marketing strategy for your small or medium business can be an uphill task. With there being...
May 17, 2021 Working on your business, not in your business Just the other day we were talking to a client so focused on their target market that they’d missed...