Case Study
Engineering success! New strategy, rebrand, website and plan delivers 20% revenue growth
After InsideOut Group completed the A1 Metallising Services’ strategy, marketing plan and rebrand, we built and launched their new website in early January 2024, and started promoting the business through various channels.
The effect was immediate and significant.
New users on the new website soared by 97.53%, and the number of sessions saw a 76.09% increase. Not only that but the average time spent on the site increased by 24%.
As we built brand awareness, direct and organic search increased by 24.59% and 14.54% respectively.
And the new email program also delivered stellar results from the niche and highly targeted customer and prospect data we built:
Similarly, our LinkedIn outreach program delivered and 80% increase in engagement with 100% increase in connections for one sales manager and 25% for the other.
And the bottom line? Solid revenue growth
As our InsideOut Marketing manager worked closely with the sales team to convert all this interest, perhaps hardly surprising that the business saw a 20% increase in order values.
See the work
To view a range of items we produced for A1’s marketing click here
