Case Study
Dramatic sales increase achieved
![Banner](https://insideoutgroup.com.au/wp-content/uploads/2023/11/oztent-banner.jpg)
The Problem
Oztent is a mature outdoor company manufacturing and wholesaling tents and outdoor camping products.
Their sales had flattened, some of their retailers were getting restless and they had lost their way strategically.
![](https://insideoutgroup.com.au/wp-content/uploads/2023/11/oztent-img3-1024x614.jpg)
The Solution
We developed a new marketing strategy in early 2020 to raise brand awareness and drive sales through retail partners. We also repackaged the product range, designed in-store point of sale support and placed a senior part-time marketer on the team to drive it all..
![](https://insideoutgroup.com.au/wp-content/uploads/2023/11/oztent-img2-1024x819.jpg)
The Results
Over the two-year period following the new strategy, sales increased by 80%. (2022)
![](https://insideoutgroup.com.au/wp-content/uploads/2023/11/oztent-img1-1024x819.jpg)