Brand Refresh: Investment or Waste of Money?

Brand Refresh: A-grade Investment or Waste of Money? A brand refresh is like a makeover for your business. Sure, the outward signs of a refresh might include a new logo, tagline, key messages, and even office décor. But there’s much more to it than meets the eye. Businesses often decide to undergo a brand refresh … Continued

How to Perform a Competitive Analysis of Your Brand

Let’s find out how to perform a brand competitive analysis – and how you can use that information to your advantage. Why do you need a competitive analysis? Building a successful marketing plan requires knowing your customers and their pain points intimately. That is step one. And step two is knowing how your competitors are … Continued

If You Don’t Know Your Customers, You’ll Never Know Your Brand

Do you have a customer-centric brand? This may feel like marketing 101, but it’s amazing how many companies define simply having a brand as an excuse for having a brand that truly resonates with customers. Unfortunately, you just can’t expect to compete in today’s marketplace without a clearly defined purpose. So what is understanding your … Continued

When does storytelling not tell enough of the story?

Consumers have always loved a good story. Brands that use storytelling generate some of the most recognizable and effective marketing campaigns. But where do we draw the line between a great story that generates exposure and a more obvious straight to the purpose piece of creative? Let’s use arguably the biggest showcase of marketing creativity … Continued

Brand Authenticity

Brand Authenticity: A Brand’s Essential Mantra for the Digital Age: Tell the Truth, The Whole Truth, and Nothing But! Is being who you are more important than what people think? Most people would tend to agree, in theory that is. More often than not, the fear, shyness or nerves take over and we think twice … Continued