Better Marketing: How to fix marketing problems.

The problem with marketing is that you’re dealing with people and the real world. Which means sometimes it’s quite predictable, sometimes you have absolutely no idea what’s going on, and the number of variables is virtually infinite! But don’t worry, over the years we’ve developed an approach to fixing ‘marketing that doesn’t work’ – and we’ll share … Continued

For the love of small business.

Running a small business is a bit like having kids. People can tell you about it, and you can prepare all you want. But until you actually do it yourself, you have no idea what your new reality is going to be like. The day-to-day, the unexpected, the highs and lows and the myriad of … Continued

Why B2B Companies Must Invest In Brand Too

When people think “brand” they often think “logo”. The golden arches of McDonald’s, the Nike Swoosh – those iconic symbols that instantly call a company to mind. But a logo, name, symbol or design is merely the tip of the brand iceberg. Let’s take a look at what brand is, why B2B buyers care about … Continued