November 6, 2022 Internal vs external marketing for small businesses Wait a minute, marketing is all about attracting customers and selling, is it not? Why do I need internal...
November 2, 2022 Why B2B Companies Must Invest In Brand Too When people think “brand” they often think “logo”. The golden arches of McDonald’s, the Nike Swoosh – those iconic...
November 1, 2022 Are you winning customer’s hearts with your brand? Customers are judging you on your appearance. It is to be the year of brand reputation, so will yours...
October 10, 2022 What’s the difference between brand and product loyalty, and what can they do for your SME? There’s always debate over the different aspects of loyalty, and business owners can easily be confused. If you Google...
September 12, 2022 The Importance of a Positioning Statement for Your Businesses A positioning statement is simply a short description of how your product or service meets the needs of your...
August 22, 2022 Is LinkedIn Marketing a must-have for my SME? As always – depends on who you ask. If you’re LinkedIn, any number of specialist consultants or a whole...
August 12, 2022 Do you, and should you have a customer centric business? Ever meet someone at a party and all they want to do is talk about themselves? Every story you...
July 29, 2022 Marketing tricksters and charlatans. Avoiding the sharks. Who can you trust these days, that is the question, isn’t it..? According to a recent poll carried out...
May 11, 2022 How to determine your competitive positioning – and why should you even bother?! OK first of all, let’s dispense with the semantics. Competitive positioning. Strategic positioning. Competitive differentiation. It’s all the same...
April 20, 2022 The law of attraction, brand personality, and attracting the right customers. You’ve probably heard of the law of attraction before. Where you focus on what you want in your life,...
