July 29, 2022 Marketing tricksters and charlatans. Avoiding the sharks. Who can you trust these days, that is the question, isn’t it..? According to a recent poll carried out...
May 11, 2022 How to determine your competitive positioning – and why should you even bother?! OK first of all, let’s dispense with the semantics. Competitive positioning. Strategic positioning. Competitive differentiation. It’s all the same...
April 20, 2022 The law of attraction, brand personality, and attracting the right customers. You’ve probably heard of the law of attraction before. Where you focus on what you want in your life,...
April 6, 2022 Seven Steps To Better Marketing – Part 2 For those of you who missed the first part of this article, here’s a quick recap: We defined the...
March 14, 2022 Seven Steps To Better Marketing You’ve heard of the expression ‘being in the flow’, or ‘in the zone’, well Better Marketing is kind of...
February 28, 2022 How Much Should You Spend On Marketing? As much as you need, to grow your business, at the rate you want. It’s pretty much as simple...
February 10, 2022 Building A Brand, Building A Website: Same Same? Building a brand used to be pretty straightforward (if rather expensive)! Name. Logo. Tagline. A series of print ads....
January 20, 2022 Small Business Marketing; Is Mindset The Key To Growing Your Business? As a SME business owner, or CEO, you have to be driven, determined and great at what you do,...
December 15, 2021 Marketing Trends & Predictions for 2022. “Next year is going to be all about voice search. By year-end VR and the metaverse will be the...
November 26, 2021 Building a marketing funnel will help you make more sales You may have heard of a marketing funnel before, but what you might not know is they’ve been around for a...