September 12, 2022 The Importance of a Positioning Statement for Your Businesses A positioning statement is simply a short description of how your product or service meets the needs of your...
August 22, 2022 Is LinkedIn Marketing a must-have for my SME? As always – depends on who you ask. If you’re LinkedIn, any number of specialist consultants or a whole...
August 12, 2022 Do you, and should you have a customer centric business? Ever meet someone at a party and all they want to do is talk about themselves? Every story you...
July 29, 2022 Marketing tricksters and charlatans. Avoiding the sharks. Who can you trust these days, that is the question, isn’t it..? According to a recent poll carried out...
May 11, 2022 How to determine your competitive positioning – and why should you even bother?! OK first of all, let’s dispense with the semantics. Competitive positioning. Strategic positioning. Competitive differentiation. It’s all the same...
April 20, 2022 The law of attraction, brand personality, and attracting the right customers. You’ve probably heard of the law of attraction before. Where you focus on what you want in your life,...
April 6, 2022 Seven Steps To Better Marketing – Part 2 For those of you who missed the first part of this article, here’s a quick recap: We defined the...
March 14, 2022 Seven Steps To Better Marketing You’ve heard of the expression ‘being in the flow’, or ‘in the zone’, well Better Marketing is kind of...
February 28, 2022 How Much Should You Spend On Marketing? As much as you need, to grow your business, at the rate you want. It’s pretty much as simple...
February 10, 2022 Building A Brand, Building A Website: Same Same? Building a brand used to be pretty straightforward (if rather expensive)! Name. Logo. Tagline. A series of print ads....
