December 12, 2023 Top Three Challenges for Architecture and Engineering Firms in 2024, and How We Can Help. When you enjoy what you do, it’s easy to get lost in the work. Hours, weeks even months can...
November 10, 2023 Why you should focus internally before marketing to potential customers. You’ve taken the leap and you’ve been working hard. You’ve developed a new marketing strategy that’s perfectly constructed to...
October 29, 2023 How do you know your marketing is working? It’s an important question. Because if you’re spending all this money and you’re not sure of the results, then...
October 6, 2023 Pricing strategies in marketing; you’re sending a signal, whether you mean to or not Pricing says more than you might think. It’s about more than dollars, costs and margins. It also tells...
August 29, 2023 Sales and Marketing, or Sales vs Marketing? If sales and marketing were cities, they’d be Sydney and Melbourne. Both of them lively, wonderful places but very...
August 4, 2023 How understanding an individual person (not just a ‘target market’) will make you more sales. Whatever business you’re in, be it a start-up or a global corporation, the better you understand your target market,...
July 5, 2023 Could Fewer Customers be the Key to Success for SMEs..?! More customers, more growth, more profitability – that’s what we’ve all learned to chase, isn’t it..? And yet, they’re...
June 14, 2023 Organisational values: creating them, making them work and keeping them alive. The problem with organisational values I frequently get asked to articulate organisational values statements for clients who sense the...
May 31, 2023 Why do we need a formal marketing strategy? This was the question posed to us by a new client just a couple of weeks ago, and it...
