April 18, 2024
Most Common Sales and Growth Challenges For Entrepreneurial Engineers: Questions & Answers!
We’ve worked with enough engineering-related firms over the last 30 years that the patterns and challenges we see have...
March 7, 2024
Strategy, execution and the art of creating a race you’re sure to win
Our highly competitive business environments are often likened to running in a crowded race… jostling for position, elbows out,...
January 18, 2024
B2B Sales And The Evolution Of The Buyers Journey
Rewind any further than a decade or so, and the ability to build personal relationships was probably the most...
December 12, 2023
Top Three Challenges for Architecture and Engineering Firms in 2024, and How We Can Help.
When you enjoy what you do, it’s easy to get lost in the work. Hours, weeks even months can...
November 10, 2023
Why you should focus internally before marketing to potential customers.
You’ve taken the leap and you’ve been working hard. You’ve developed a new marketing strategy that’s perfectly constructed to...
October 6, 2023
Pricing strategies in marketing; you’re sending a signal, whether you mean to or not
Pricing says more than you might think. It’s about more than dollars, costs and margins. It also tells...
August 29, 2023
Sales and Marketing, or Sales vs Marketing?
If sales and marketing were cities, they’d be Sydney and Melbourne. Both of them lively, wonderful places but very...
July 5, 2023
Could Fewer Customers be the Key to Success for SMEs..?!
More customers, more growth, more profitability – that’s what we’ve all learned to chase, isn’t it..? And yet, they’re...
June 14, 2023
Organisational values: creating them, making them work and keeping them alive.
The problem with organisational values I frequently get asked to articulate organisational values statements for clients who sense the...
May 12, 2023
The four sources of business growth, and how to balance them.
Business growth is a rocky road, no doubt about it. Sometimes slower than you hoped, sometimes faster than you...
May 10, 2023
How Marketing Automation Can Help Smaller Businesses
Marketing automation is rapidly becoming an essential tool, even for smaller businesses. One of the biggest difficulties of running...
February 12, 2023
The secret to getting business referral
The secret to getting business referral is to build a remarkable business – here’s how! We have lost count...
February 12, 2023
Email Marketing: Transforming your subscribers into long term brand ambassadors
What’s your email marketing strategy? As the year is now in full swing, many email marketers will be taking...
February 12, 2023
If You Don’t Know Your Customers, You’ll Never Know Your Brand
Do you have a customer-centric brand? This may feel like marketing 101, but it’s amazing how many companies define...
February 12, 2023
Customer Lifecycle Optimisation: How to Improve It
“A chain is only as strong as its weakest link.” It’s a quote we’ve all heard before, but it...
January 30, 2023
Why marketing metrics matter, and why – sometimes – they don’t.
Marketing metrics matter. Sometimes, they don’t. If that sounds contradictory, bear with me, I’ll explain. But first of all,...
November 2, 2022
Why B2B Companies Must Invest In Brand Too
When people think “brand” they often think “logo”. The golden arches of McDonald’s, the Nike Swoosh – those iconic...
August 12, 2022
Do you, and should you have a customer centric business?
Ever meet someone at a party and all they want to do is talk about themselves? Every story you...
May 11, 2022
How to determine your competitive positioning – and why should you even bother?!
OK first of all, let’s dispense with the semantics. Competitive positioning. Strategic positioning. Competitive differentiation. It’s all the same...
January 20, 2022
Small Business Marketing; Is Mindset The Key To Growing Your Business?
As a SME business owner, or CEO, you have to be driven, determined and great at what you do,...
October 26, 2021
What’s the purpose of a brand? And does my brand need a purpose?
While the definition of a brand might depend on who you ask … “It’s how you position yourself against your customers.” “It’s your logo.” “It’s...
September 27, 2021
The key to business survival is Business Resilience
As a business owner, there’s almost too much that goes into building a resilient business. After all, it’s not just...
June 11, 2021
Five new product development learnings from Facebook
Racing to be first to market with your new product? Take a deep breath and learn from Zuckerberg. His wasn’t the first social media site, but...