March 7, 2024
Strategy, execution and the art of creating a race you’re sure to win
Our highly competitive business environments are often likened to running in a crowded race… jostling for position, elbows out,...
October 29, 2023
How do you know your marketing is working?
It’s an important question. Because if you’re spending all this money and you’re not sure of the results, then...
August 4, 2023
How understanding an individual person (not just a ‘target market’) will make you more sales.
Whatever business you’re in, be it a start-up or a global corporation, the better you understand your target market,...
May 31, 2023
Why do we need a formal marketing strategy?
This was the question posed to us by a new client just a couple of weeks ago, and it...
April 6, 2023
Is Marketing ROI a Key to Profitability?
A sustainably profitable business is what we’re all looking for, and it makes sense that profitable marketing, would help...
March 14, 2023
The power of B to B referral marketing, and how to harness it for your business.
Someone asks if you know a good plumber. Just so happens that you had a drain successfully unblocked recently...
March 7, 2023
Email Marketing vs Social Media Marketing
Is email marketing better than social media? Choose your weapon! You want to stay in touch with your market...
February 12, 2023
Brand Refresh: Investment or Waste of Money?
Brand Refresh: A-grade Investment or Waste of Money? A brand refresh is like a makeover for your business. Sure,...
February 12, 2023
Better Marketing: How to fix marketing problems.
The problem with marketing is that you’re dealing with people and the real world. Which means sometimes it’s quite predictable,...
February 12, 2023
How to Perform a Competitive Analysis of Your Brand
Let’s find out how to perform a brand competitive analysis – and how you can use that information to...
February 6, 2023
Blue Ocean Strategy and Positioning in Business
When does Brand Positioning become Blue Ocean Strategy? Competition is fierce and getting worse. You keep working to improve,...
January 24, 2023
When does storytelling not tell enough of the story?
Consumers have always loved a good story. Brands that use storytelling generate some of the most recognizable and effective...
December 16, 2022
For the love of small business.
Running a small business is a bit like having kids. People can tell you about it, and you can...
December 9, 2022
Why Trust Is the Key to Customer Loyalty
It’s Marketing 101: The marketer’s two jobs are customer acquisition and loyalty/retention. When it comes to retention, there’s an...
December 5, 2022
Brand Authenticity
Brand Authenticity: A Brand’s Essential Mantra for the Digital Age: Tell the Truth, The Whole Truth, and Nothing But!...
November 12, 2022
New Approaches to Better Marketing in the Construction Sector
Is marketing in the construction, architecture and civil engineering space different to other industries? Well, yes and no. Certainly,...
November 6, 2022
Internal vs external marketing for small businesses
Wait a minute, marketing is all about attracting customers and selling, is it not? Why do I need internal...
November 1, 2022
Are you winning customer’s hearts with your brand?
Customers are judging you on your appearance. It is to be the year of brand reputation, so will yours...
October 10, 2022
What’s the difference between brand and product loyalty, and what can they do for your SME?
There’s always debate over the different aspects of loyalty, and business owners can easily be confused. If you Google...
September 12, 2022
The Importance of a Positioning Statement for Your Businesses
A positioning statement is simply a short description of how your product or service meets the needs of your...
August 22, 2022
Is LinkedIn Marketing a must-have for my SME?
As always – depends on who you ask. If you’re LinkedIn, any number of specialist consultants or a whole...
July 29, 2022
Marketing tricksters and charlatans. Avoiding the sharks.
Who can you trust these days, that is the question, isn’t it..? According to a recent poll carried out...
April 20, 2022
The law of attraction, brand personality, and attracting the right customers.
You’ve probably heard of the law of attraction before. Where you focus on what you want in your life,...
April 6, 2022
Seven Steps To Better Marketing – Part 2
For those of you who missed the first part of this article, here’s a quick recap: We defined the...
March 14, 2022
Seven Steps To Better Marketing
You’ve heard of the expression ‘being in the flow’, or ‘in the zone’, well Better Marketing is kind of...
February 28, 2022
How Much Should You Spend On Marketing?
As much as you need, to grow your business, at the rate you want. It’s pretty much as simple...
February 10, 2022
Building A Brand, Building A Website: Same Same?
Building a brand used to be pretty straightforward (if rather expensive)! Name. Logo. Tagline. A series of print ads....
December 15, 2021
Marketing Trends & Predictions for 2022.
“Next year is going to be all about voice search. By year-end VR and the metaverse will be the...
November 26, 2021
Building a marketing funnel will help you make more sales
You may have heard of a marketing funnel before, but what you might not know is they’ve been around for a...
November 10, 2021
The Seven Secrets of Post Pandemic Marketing
Remember the time before home-schooling? Before you spent most of the day looking at colleagues on your PC screen? Before you...
September 15, 2021
How do keywords work, what exactly ARE they, and how can they make your marketing better?
Keywords are like a crystal ball, no, scratch that, a crystal ball tells you what’s going on in the future. Keywords are more...
August 30, 2021
How do I develop a marketing strategy?
In the last blog we explained what a Marketing Strategy actually is. Hint, it’s a tool to help you...
August 6, 2021
What is a marketing strategy, and do I really need one?
If you’re confused about marketing strategy and what it actually is, then we can totally understand. We’re marketers and...
July 20, 2021
How to find your killer Customer Value Proposition
There’s a Customer Value Proposition lying hidden in your business, and the best person to uncover it is the...
June 2, 2021
6 Marketing Essentials for Small and Medium Businesses
Getting an effective marketing strategy for your small or medium business can be an uphill task. With there being...
May 17, 2021
Working on your business, not in your business
Just the other day we were talking to a client so focused on their target market that they’d missed...
April 29, 2021
Better Marketing: Evaluating, Strategising and Tailoring Your Marketing Plan
There is one thing that most people in successful businesses agree on, and that is that marketing is critical...