Is marketing in the construction, architecture and civil engineering space different to other industries?
Well, yes and no.
Certainly, there are a few differences, characteristics unique to the sector, however many of the fundamentals of B to B marketing strategies apply the same as they would to any other sector.
Additionally, the same can be said about the particular challenges of SME marketing that most resource-constrained businesses share; lack of internal marketing skills, processes and the budget to support them.
It’s these aspects that can be so detrimental to business growth that InsideOut Group has spent years addressing via some very innovative structural approaches.
Take a deep dive in this marketing masterclass where Mark Schroeder, our Head of Strategy and creative, runs through a range of issues, opportunities and challenges your business is almost certainly facing.
Solving them could change your growth rate from struggle to stratosphere!
And if you’d like to chat more about how the issues he raises might apply to your own situation, don’t hesitate to contact Rick Merten, founder and MD of InsideOut Group, right here.