Learning Vault started as an online education content provider. As the education industry transitions to digital, they saw the opportunity to evolve into a delivery and credentialling technology provider.
They came to us to help focus their strategy, capture their strengths and re-articulate their brand to prepare it for an assault on this multi-billion dollar opportunity.
Our strategy focused on the transformative power of knowledge and learning. We fused that with themes of technology and trust – after all, digital credentials must have bank-like security. From these ideas we created a new brand language featuring guillache linework – like the fine lines you see on paper currency.