For the love of small business.

Running a small business is a bit like having kids. People can tell you about it, and you can prepare all you want. But until you actually do it yourself, you have no idea what your new reality is going to be like. The day-to-day, the unexpected, the highs and lows and the myriad of … Continued

New Approaches to Better Marketing in the Construction Sector

Is marketing in the construction, architecture and civil engineering space different to other industries? Well, yes and no.   Certainly, there are a few differences, characteristics unique to the sector, however many of the fundamentals of B to B marketing strategies apply the same as they would to any other sector. Additionally, the same can be said about the … Continued

Why B2B Companies Must Invest In Brand Too

When people think “brand” they often think “logo”. The golden arches of McDonald’s, the Nike Swoosh – those iconic symbols that instantly call a company to mind. But a logo, name, symbol or design is merely the tip of the brand iceberg. Let’s take a look at what brand is, why B2B buyers care about … Continued