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Tag: marketing tips

Rick Merten's insights for small businesses
December 16, 2022

For the love of small business.

Running a small business is a bit like having kids. People can tell you about it, and you can...
loyalty and trust
December 9, 2022

Why Trust Is the Key to Customer Loyalty

It’s Marketing 101: The marketer’s two jobs are customer acquisition and loyalty/retention. When it comes to retention, there’s an...
New Approaches to Better Marketing in the Construction Sector
November 12, 2022

New Approaches to Better Marketing in the Construction Sector

Is marketing in the construction, architecture and civil engineering space different to other industries? Well, yes and no.   Certainly,...
B2B marketing
November 2, 2022

Why B2B Companies Must Invest In Brand Too

When people think “brand” they often think “logo”. The golden arches of McDonald’s, the Nike Swoosh – those iconic...
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